Building trust is the game, I help you play it.

We listen. We respond. We deliver.

Increasing visibility and building trust with the people that matter to you and your business.

At ABC PR, we help businesses in the finance and corporate sector become the voice of authority across earned (media) and owned (your website, socials, newsletters) media.

Our strategies are informed by regular conversations with journalists. 

We know what sticks, what stories land, and how to make your voice heard. 

We work with clients in three ways:

• Retained or project basis delivering always on PR from strategy through to execution.

• Media coaching and training to develop you or your team to become great spokespeople.

• Thought leadership and content creation to help you increase visibility and connect with your audience with conviction.

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Hi! I’m Amy!

Get to know the face behind ABC PR

With years of agency experience behind her, Amy founded ABC PR to offer a more personal, results-driven alternative to the big agency model. As a one-person agency, she works directly with a select group of clients to deliver clear, impactful media exposure. No intermediaries, just efficient, focused PR support.

Authentic

We are real and honest. 

We work with clients to deliver outstanding results, while respectfully outlining both the opportunities and the risks for all communication.

Bold

We are nimble and adapt quickly – but always strategic. 

Our passion is championing businesses who are solving a genuine problem for their clients or customers, no matter how big or small. 

Committed

We act as an extension of your team.

We spend time understanding your business and how best to position your narrative. 

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We act with integrity always and expect the same of our clients.

Why leading businesses choose ABC PR

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Trusted by investors and advisers

Financial services PR expert

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Secured 100 + pieces for clients in The Australian Financial Review and The Australian

2024 PR agency of the Year for Rainmakers’ MAX Awards

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Our spokespeople have featured at The Australian Financial Review’s Summits and live events

Our clients have featured on ABC The Business, 7 News, Bloomberg TV, Ausbiz

  • Amy is strategic, professional and passionate.

    - Mitch Gunman, Apostle Funds Management

  • There is an art and science to PR, and Amy knows them both well. I cannot understate how grateful I am for her support, dedication and diligence in helping me launch our money programs into the world. If you haven’t got a PR strategy or expert in your corner to support you, hire her – immediately.

    - Jess Brady, The Greenhouse

  • Unlike many PR professionals who focus on theory without execution, Amy is the complete opposite-she builds strategies that actually work. She’s fast with follow-ups, proactive with introductions, and quick to jump on a story. Working with Amy was not only effective but also seamless, and we look forward to continuing our collaboration.

    - Egor Sidelska and Ben Celermajer, Magnet Capital

  • Amy brought an impressively high level of energy and creativity to her work as a media relations specialist working for our global asset management firm. I was able to rely on Amy for timely and nuanced guidance on navigating financial news and issues. Amy has extensive financial news media contacts in the Australian and APAC markets which, coupled wi th her tenacity and robust understanding of the landscape, allows her to deliver top - tier media opportunities and results

    – Julia O’Brien

  • Amy is a hardworking, enthusiastic and dedicated PR professional to work with. She always gives her utmost for clien ts, with no task too big or small and no deadline too tight. Her friendly and personable demeanour also gives her a fantastic network of industry contacts to tap into to get great results for your campaign. I highly recommend working with Amy if you're loo king for seamless and committed PR support for your business .

    - Sarah Kendell

  • I had the pleasure of working with Amy, she is not only a great person, she is driven, clever, and a safe pair of hands for any project. She has a great eye for media, strong people skills and was appreciated by her clients, journalist contacts and peers.

    - Julia Hoy

  • She is an excellent communications professional who is proactive in getting the job done, no matter how big or small. She had excellent rapport with clients and would ensure the y were informed at every step of the process. But most importantly, Amy is driven to deliver excellent results for her clients.

    - Bella Maxwell

  • Amy has an infectious drive and dynamism that makes everyone around her want to strive for better. She really t akes the time to understand an issue or goal, which allows her to make considered and strategic decisions for clients.

    - Natalie Bacon

  • I had the pleasure of working with Amy for a few years across various clients and Amy was consistently reliable, proacti ve, organised and hungry for achieving the most successful outcomes for the clients she worked with. Amy has impeccably strong media relations which she leverages to secure excellent media coverage for clients.

    - Heather Doherty

  • Amy is a pleasure to work with. She took the time to learn and understand my business and the investments industry and was comfortable asking questions where something wasn't clear. Her appreciation of the impact of nuance, and her proactive attitude meant that when crunch time hit we were on the front foot. I truly thought of her as an extension of my team, allowing me to focus my time and efforts elsewhere, knowing she knew when to bring me in. I look forward to watching her career flourish as she continues to hone her skills and build her network.

    - Debbie Fogarty

  • Amy is beyond delightful to deal with. She is warm, professional and efficient. I have been lucky enough to see her grow in her career and I would recommend her to anyone.

    - Emma Castle

Some ways we can work together

Whether you need ongoing PR support or a one-off coaching session, we offer flexible ways to work together.

Some of the clients we have supported

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