The bigger threat: burning bridges or scorched earth policy
We are often cautioned to not burn bridges when walking away from a job or a situation that is no longer serving us. The Collins Dictionary defines this as, “you do something which forces you to continue with a particular course of action and makes it impossible for you to return to an earlier situation or relationship.”
However, after six-months into my solopreneurship I believe the bigger threat is adopting a scorched earth policy. Bridges can be repaired, improved and lead to further journeys. A scorched earth policy leaves destruction for decades.
With that is mind, I’m sharing some of the things I have learnt about how you can rebuild bridges and put out spot fires to avoid both.
Be honest – even when it’s really hard
My husband is constantly telling me the hardest conversations are never as difficult as you think they will be. While this is true, it takes courage for some people to be direct and speak frankly.
The more practice you have with having direct conversations, like anything, the better you will become. This is imperative working with media especially as it’s a totally unguaranteed outcome. However good clients will understand this, so take them on the journey. When you do finally get that victory, it will be all the sweeter shared.
Take the time to connect
Sometimes there are things happening in the background that are completely beyond your control. PR is a people game, people are unpredictable, fickle and wonderful. Taking the time to understand a person’s challenges and helping to find a solution is a powerful tool which builds lasting relationships. Don’t underestimate the importance of connection.
Master the art of listening
Listening is a difficult skill to master, as communicators sometimes we fall into the trap of actively listening to find a solution or recommendation rather than focusing on truly hearing someone. Mastering this skill takes time, self-awareness and discipline, we are all students.
Also identifying the difference between someone looking to vent and when they are actually seeking advice will save you a lot of time.
Be respectful, but firm
An excellent example of this is Albo’s first national cabinet presser, where he controlled the flow of dialogue while adopting a collegial and collaborative tone. Demonstrating that a leader can be firm and show respect to others without been combative.
Keep yourself and others accountable
I have written about this before, but I cannot stress how important it is to communicate with all stakeholders. Clients appreciate it, it keeps you accountable and in the event, things hit the fan there’s a paper trail. Take the time, do the updates. Fin.
The impact you have on someone is lasting and people remember. I encourage everyone to leave someone in a better condition than when you found them. Whether it be greeting your barista with smile of a morning, or making a client feel heard, kindness breeds kindness. Adopting a scorched earth policy to relationships is treacherous and quite frankly exhausting, bridges can be rebuilt, so put down the flamethrower.